I have never been at Amsterdam Dance Event in my life, so today will be my first. To be honest, my attendance at the event is questionable… I have got one meeting in Amsterdam, not at night and not in a club, but at least the meeting is about dance music.

I don’t know why I’ve never been there, is it because there are too many showcase festivals? I can imagine that there is a turning point when you’ve seen enough of these. Eurosonic, SXSW, NXNE, Womex, By:Larm, The Great Escape, Reeperbahn: it’s just too much in one year! How many new acts can you discover and how many new people can you meet?

Maybe I should get better at networking on these festivals, because I never leave them with a pocket full of new business cards. Or make sure I’m better prepared and have loads of meetings already planned before the festival even starts. Or maybe I should have checked the festival dates for ADE first. Because I just found out that the event hasn’t even started yet: it starts tomorrow.